The Military And Marketing

An eye-opening experience -ship is being made ready?" His answer: "Prepare."
No, this Wisdom is not going to discuss militaryWe learned that CDR Slocumb, along with his core
slogans or marketing strategies. This is aboutleaders, will write the rules for the ship. This process
processes. This is about systems of "How we do italone will take several months. This is the detailed
here." This is about preparation and planning androad map that the three-hundred-plus sailors will live
putting your box together right. I had the privilege toby. Do you think this document is crucial? The crew
meet Commander Calvin Slocumb of the USS Greenwill arrive six months before the ship launches to
Bay. The ship is an LPD 20. LPD means "Largelearn the rules and train on other military vessels
Pscarry (the ?p' is silent) Dboat" (the ?d' also is silent).which are similar to the LPD 20.
Ok, just kidding, it really means "Landing PlatformThe correlation to business is extraordinarily relevant.
Dock," but where's the fun in that? Regardless ofIf business owners took the time to get their
what you call it, at over 600 feet long and more thanbusinesses organized with strict systems in place for
125 feet wide, it's too big to fit into Lambeau Field,associates to follow, just imagine how many more
and you won't run into it in the waters of Green Bay.successful companies there would be operating
The military is doing one heck of a PR campaign bytoday.
flying the top five or six officers of the USS GreenThe problem is most entrepreneurs are technicians
Bay into the area to attend Rotary meetings and talkwho have a skill that launched them into a new
to area school students in order to build a connectionbusiness venture. They focus on working the
between the USS Green Bay and the community it'stechnical side of the job and not the intellectual side
named for. I know it will be a completely differentof the job. CDR Slocumb told us that a ship without
experience for me to hear any news about this shipa crew is nothing. It's the crew that brings the ship
now that I've met the core leaders. Commanderto life. The same goes with your business. Remove all
Slocumb is a large gentle man who establishesthe people and what will you see? Nothing! Take
authority and respect with people very quickly.serious time developing the way you do business and
In a couple of months Commander Slocumb will beteach, teach, teach your associates over and over
making the USS Green Bay his full time commitment;again. We call this B-E marketing or
however, the ship will not be ready until the SummerBusiness-to-Employee marketing and we can get you
of 2008. Naturally, he was asked, "Commander, whatstarted!
will you do for the eighteen-plus months while the