| An eye-opening experience - | | | | the eighteen-plus months while the ship is |
| | | | being made ready?" His answer: "Prepare." |
| No, this Wisdom is not going to discuss | | | | |
| military slogans or marketing strategies. | | | | We learned that CDR Slocumb, along with his |
| This is about processes. This is about | | | | core leaders, will write the rules for the |
| systems of "How we do it here." This is about | | | | ship. This process alone will take several |
| preparation and planning and putting your box | | | | months. This is the detailed road map that |
| together right. I had the privilege to meet | | | | the three-hundred-plus sailors will live by. |
| Commander Calvin Slocumb of the USS Green | | | | Do you think this document is crucial? The |
| Bay. The ship is an LPD 20. LPD means "Large | | | | crew will arrive six months before the ship |
| Pscarry (the ?p' is silent) Dboat" (the ?d' | | | | launches to learn the rules and train on |
| also is silent). Ok, just kidding, it really | | | | other military vessels which are similar to |
| means "Landing Platform Dock," but where's | | | | the LPD 20. |
| the fun in that? Regardless of what you call | | | | |
| it, at over 600 feet long and more than 125 | | | | The correlation to business is |
| feet wide, it's too big to fit into Lambeau | | | | extraordinarily relevant. If business owners |
| Field, and you won't run into it in the | | | | took the time to get their businesses |
| waters of Green Bay. | | | | organized with strict systems in place for |
| | | | associates to follow, just imagine how many |
| The military is doing one heck of a PR | | | | more successful companies there would be |
| campaign by flying the top five or six | | | | operating today. |
| officers of the USS Green Bay into the area | | | | |
| to attend Rotary meetings and talk to area | | | | The problem is most entrepreneurs are |
| school students in order to build a | | | | technicians who have a skill that launched |
| connection between the USS Green Bay and the | | | | them into a new business venture. They focus |
| community it's named for. I know it will be a | | | | on working the technical side of the job and |
| completely different experience for me to | | | | not the intellectual side of the job. CDR |
| hear any news about this ship now that I've | | | | Slocumb told us that a ship without a crew is |
| met the core leaders. Commander Slocumb is a | | | | nothing. It's the crew that brings the ship |
| large gentle man who establishes authority | | | | to life. The same goes with your business. |
| and respect with people very quickly. | | | | Remove all the people and what will you see? |
| | | | Nothing! Take serious time developing the way |
| In a couple of months Commander Slocumb will | | | | you do business and teach, teach, teach your |
| be making the USS Green Bay his full time | | | | associates over and over again. We call this |
| commitment; however, the ship will not be | | | | B-E marketing or Business-to-Employee |
| ready until the Summer of 2008. Naturally, he | | | | marketing and we can get you started! |
| was asked, "Commander, what will you do for | | | | |