Discover Green Bay area


The Military And Marketing

An  eye-opening  experience  -the eighteen-plus months while the ship is
being  made  ready?"  His  answer: "Prepare."
No, this Wisdom is not going to discuss
military slogans or marketing strategies.We learned that CDR Slocumb, along with his
This is about processes. This is aboutcore leaders, will write the rules for the
systems of "How we do it here." This is aboutship. This process alone will take several
preparation and planning and putting your boxmonths. This is the detailed road map that
together right. I had the privilege to meetthe three-hundred-plus sailors will live by.
Commander Calvin Slocumb of the USS GreenDo you think this document is crucial? The
Bay. The ship is an LPD 20. LPD means "Largecrew will arrive six months before the ship
Pscarry (the ?p' is silent) Dboat" (the ?d'launches to learn the rules and train on
also is silent). Ok, just kidding, it reallyother military vessels which are similar to
means "Landing Platform Dock," but where'sthe  LPD  20.
the fun in that? Regardless of what you call
it, at over 600 feet long and more than 125The correlation to business is
feet wide, it's too big to fit into Lambeauextraordinarily relevant. If business owners
Field, and you won't run into it in thetook the time to get their businesses
waters  of  Green  Bay.organized with strict systems in place for
associates to follow, just imagine how many
The military is doing one heck of a PRmore successful companies there would be
campaign by flying the top five or sixoperating  today.
officers of the USS Green Bay into the area
to attend Rotary meetings and talk to areaThe problem is most entrepreneurs are
school students in order to build atechnicians who have a skill that launched
connection between the USS Green Bay and thethem into a new business venture. They focus
community it's named for. I know it will be aon working the technical side of the job and
completely different experience for me tonot the intellectual side of the job. CDR
hear any news about this ship now that I'veSlocumb told us that a ship without a crew is
met the core leaders. Commander Slocumb is anothing. It's the crew that brings the ship
large gentle man who establishes authorityto life. The same goes with your business.
and  respect  with  people  very  quickly.Remove all the people and what will you see?
Nothing! Take serious time developing the way
In a couple of months Commander Slocumb willyou do business and teach, teach, teach your
be making the USS Green Bay his full timeassociates over and over again. We call this
commitment; however, the ship will not beB-E marketing or Business-to-Employee
ready until the Summer of 2008. Naturally, hemarketing and we can get you started!
was asked, "Commander, what will you do for



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