| One of the things that makes HD Radio so exciting is | | | | also negotiating accelerated roll-out efforts with |
| that it enables multicasting. This means a station can | | | | retailers such as CarToys and Ultimate Electronics.HD |
| broadcast its normal programming, plus a second | | | | Radio is also great in that it enables AM and FM radio |
| channel with an entirely different format. For | | | | stations to broadcast their programs digitally, a |
| example, KIOI-FM in San Francisco is broadcasting | | | | tremendous technological leap from today's familiar |
| both Hot AC (Adult Contemporary) and 80s pop hits | | | | analog broadcasts. These digital broadcasts provide |
| on an HD2 channel. Best of all, these HD2 channels will | | | | listeners with radically improved audio quality, more |
| be commercial free -- at least for the time being.Clear | | | | radio channels through multicasting, and new data |
| Channel has announced a roll-out schedule for adding | | | | services. In fact, with HD Radio, stations can actually |
| HD2 channels in 28 of its markets, including New York | | | | send you helpful information such as traffic alerts and |
| City, San Francisco, Dallas-Ft. Worth, Chicago, Los | | | | weather reports.More than 15 manufacturers now |
| Angeles, Philadelphia and Washington, DC.Note: For a | | | | offer HD Digital Radios. Online and in-store retailers |
| complete list of Clear Channel markets, stations and | | | | selling HD Digital radios include: ABC Warehouse, Audio |
| its new HD2 channels, you can go to the HD Radio | | | | Adviser, Bjorn's, Boston Acoustics, Car Toys, Great |
| Blog you will find on my web site listed below. | | | | Indoors (a unit of Sears Roebuck & Co.), Harvey's, |
| EntercomA second broadcaster, Entercom which | | | | eBay, J & R Music, Listen Up, Magnolia Audio Video, |
| owns and operates more than 100 radio stations | | | | One Call, Ovation AV, Radiosophy, Tweeter and |
| across the country has announced that it is also | | | | Ultimate Electronics.You can learn all about HD Radio, |
| beginning to add HD2 channels. The first markets to | | | | retailers now selling HD Radios and about Clear |
| see these stations will be Boston, Denver and | | | | Channel HD2 channels at my web site, Hanna is a |
| Portland.Both Clear Channel and Entercom will soon | | | | retired marketing executive and the author of |
| begin promoting HD Radio with contests, give-aways | | | | numerous articles on HD radio, the Internet and |
| and on-air commercials. And Entercom has said it is | | | | family finances. |