| You may be in business for yourself or as
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| | made at the conference was the senior
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| a small company, but no matter what,
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| | editor of Fast Company. Then with some
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| especially if you just started this
| |
| | perseverance and some skills from a
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| business, you need publicity! It's great
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| | marketing company that I also "hired",
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| that your spouse or best friend believes
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| | eventually the article was printed.Not
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| in you. You may even have total strangers
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| | everyone has a huge "public relations"
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| tell you what a great idea you have. Some
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| | account to pull from, so you must get
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| may tell you they wish they had thought
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| | creative. This can't be that hard for
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| of it themselves or had the guts to try
| |
| | you, after all you created your job
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| it. You know you can do your job well,
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| | didn't you? It's time you put your skills
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| you know you could make money at this.
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| | to work in marketing. Join new clubs and
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| But as hard as you work, you have little
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| | organizations. Volunteer for something
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| income to show for it. So how do you get
| |
| | totally unrelated to your field of work.
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| the word out? And at what price?First, no
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| | Go to church socials, neighborhood
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| matter what career you have chosen, be
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| | meetings, your kid's school functions.
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| professional. Most likely you have
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| | Send news releases, articles, coupons, to
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| educated yourself in this field, put in
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| | companies and media via email or fax. Put
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| long "precious" hours and invested funds
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| | yourself in as many "free" website
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| that you really can't afford to lose. You
| |
| | listings as possible. Create your own
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| deserve respect from other professionals,
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| | free or low cost website. Give discounts
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| but you must work at maintaining your
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| | to current clients that bring you more
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| credibility. Therefore, as a dedicated
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| | work (incentive!). Use endorsements from
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| worker, you should direct your energy to
| |
| | happy customers. Donate some form of your
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| always looking, acting and proving the
| |
| | work to a charity fundraiser
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| part. You represent all persons that have
| |
| | (Professional Organizers may offer a
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| the same job as you.Secondly, (this
| |
| | "free" office organizing). Get business
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| correlates directly to what I just said)
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| | cards, magnets, even your answering
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| any form of publicity that you as an
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| | machine that all say your name, business,
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| individual may receive, will impact all
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| | phone, and website - create a catchy logo
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| people in your profession. If you can
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| | or motto.The key is not to be shy.
|
| show that you can help someone better
| |
| | Believing in yourself and what you do, is
|
| their life, whether through a product or
| |
| | all it takes. Promote yourself by doing
|
| service, people will look for that
| |
| | a great job. That will bring in business
|
| product and service again. If people in
| |
| | for you directly and enhance your
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| your line of work get a bad reputation,
| |
| | particular career's reputation as a
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| how do you think it will affect you even
| |
| | whole. Remember, you are a professional,
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| though you have a good one? On the other
| |
| | it's time you show it off. You can spend
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| hand, you may find that people are drawn
| |
| | as much or as little cash as you want on
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| to you simply because they "heard" good
| |
| | publicity. Obviously the big bucks can
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| things about the field you are in.Great -
| |
| | get you a big campaign, but if it costs
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| that seems simple enough. But exactly how
| |
| | your entire profit, what have you gained?
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| do we market ourselves - and more
| |
| | And I have no doubt that time, although
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| importantly what's it going to cost?
| |
| | it is "free", has a price for you. You
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| Some publicity will cost money; almost
| |
| | must decide if something that has
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| all will require time and effort. How
| |
| | potential to bring in business is really
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| much you want to put forth is totally up
| |
| | worth your time and effort. Often, the
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| to you. Last summer I had an article in
| |
| | things we do or people we meet that we
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| Fast Company Magazine. That article not
| |
| | least imagine would benefit our business,
|
| only shed light on my particular career
| |
| | do. Keep an open mind and a positive
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| (Professional Organizers) but it
| |
| | attitude. That's the answer to the
|
| generated an appearance on CNN-FN Market
| |
| | question.© Barbara Hemphill is the
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| Call on a segment titled "Maverick of the
| |
| | author of Kiplinger's Taming the Paper
|
| Morning". Getting publicity in the media
| |
| | Tiger at Work and Taming the Paper Tiger
|
| whether it is print, radio or TV can be
| |
| | at Home and co-author of Love It or Lose
|
| quite expensive. Many assumed this was
| |
| | It: Living Clutter-Free Forever. The
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| "free" publicity, and although they are
| |
| | mission of Hemphill Productivity
|
| correct in the fact that I never paid for
| |
| | Institute is to help individuals and
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| the article or the television special
| |
| | organizations create and sustain a
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| directly, it did cost me. I took the time
| |
| | productive environment so they can
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| to attend a conference in San Francisco,
| |
| | accomplish their work and enjoy their
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| which was over two years ago now, at the
| |
| | lives. We do this by organizing space,
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| cost of $2000. The networking contact I
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| | information, and time.
|
