| Your business is listed in the Yellow
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| | make a difference to the clueless.You
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| Pages
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| | have seen it and heard it, "See our ad in
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| whether you buy an ad or not. Your
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| | the
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| business is
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| | Yellow Pages". Furgitaboutit! Don't
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| listed in the Yellow Book and the other
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| | encourage them
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| phone
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| | to go look for your ad, instead, show
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| books, too, no purchase necessary.The
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| | them how to
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| trick is to get people to remember your
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| | find your number.Why send 'em to the
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| name
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| | yellow section where they
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| when they look in the book. That's
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| | could be swayed by ads from your
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| advertising's
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| | competitors. Most
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| job. If you stress what's in it for them
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| | folks can't remember numbers seen in
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| they will
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| | print or
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| remember who you are when they go
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| | heard on the radio and few carry around
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| looking. Many
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| | a pad
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| times they go looking a year, or more,
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| | and pencil. Your job is to help them
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| after
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| | associate
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| hearing or seeing your ads. If it is all
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| | your name with their ability to find
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| about
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| | your number.
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| them, they will remember all about
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| | "In the white pages under B for BIG
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| you.Surveys show the majority of people
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| | Ideas
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| look in the
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| | Group"."In the white pages under M for
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| Yellow Pages for a name that seems
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| | Moritz
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| familiar,
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| | Engine Repair. Moritz, M-O-R-I-T-Z."Keep
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| either through past dealings or because
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| | a little yellow ad if you want, for the
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| of
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| | clueless. Use your advertising to help
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| advertising or referral. Only the people
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| | people
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| who don't
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| | remember how to find you when the time
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| have a clue go there to make a decision
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| | comes.
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| based on
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| | Advertising is for them and then they
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| the ad copy or size of the ad. And color
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| | remember
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| doesn't
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| | you.
|
