Discover Green Bay area


Send 'em to the White Pages

Your  business  is listed in the Yellow Pages
Yellow Pages". Furgitaboutit! Don't
whether you buy an ad or not. Your businessencourage  them
is
to go look for your ad, instead, show them
listed in the Yellow Book and the otherhow  to
phone
find your number.Why send 'em to the yellow
books, too, no purchase necessary.The tricksection  where  they
is  to  get  people  to  remember  your  name
could be swayed by ads from your
when they look in the book. That'scompetitors.  Most
advertising's
folks can't remember numbers seen in print
job. If you stress what's in it for themor
they  will
heard on the radio and few carry around a
remember who you are when they go looking.pad
Many
and pencil. Your job is to help them
times they go looking a year, or more, afterassociate
hearing or seeing your ads. If it is allyour name with their ability to find your
aboutnumber.
them, they will remember all about"In  the  white  pages under B for BIG Ideas
you.Surveys show the majority of people look
in  theGroup"."In the white pages under M for
Moritz
Yellow Pages for a name that seems familiar,
Engine Repair. Moritz, M-O-R-I-T-Z."Keep a
either  through  past dealings or because oflittle  yellow  ad  if  you  want,  for  the
advertising or referral. Only the people whoclueless. Use your advertising to help
don'tpeople
have a clue go there to make a decisionremember how to find you when the time
based  oncomes.
the ad copy or size of the ad. And colorAdvertising is for them and then they
doesn'tremember
make a difference to the clueless.You haveyou.
seen  it  and  heard  it,  "See our ad in the



1 A B C 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96