| When I interviewed Kevin Rosen of
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| | perhaps more convenient than walking into
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| Junior's Cheesecake here in NYC it was to
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| | the store or using the 800-number. This
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| ask him what he and his family want the
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| | ease of entry is crucial to bringing
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| Internet to do for them and their
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| | customers back to the site again and
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| business.I met Kevin when he appeared on
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| | again.With approximately 5000 cheescakes
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| a panel of business owners taking their
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| | selling every week, it is clear that they
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| companies online, sponsored by Crains
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| | have the recipe for success.We published
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| Publishing Company at its annual Expo.In
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| | their profile just over two years, they
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| fact I interviewed over 50 successful
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| | were early adopters in their industry.
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| long established Main Street companies,
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| | Now there are many people who have jumped
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| asking many of the same questions that I
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| | on this bandwagon - yet Junior's
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| asked Kevin. I was looking for the common
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| | maintains its advantage by continuing to
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| denominator, the two or three reasons
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| | evolve its strategy.In addition to having
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| that all mentioned for taking their
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| | their story published on our web site,
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| otherwise successful traditional company
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| | where it receives consistent daily
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| online.And I got them!Each of them told
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| | traffic from Internet searchers, they
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| me that in one way or another in order to
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| | were used as an example of "Best
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| increase their market share. Junior's,
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| | Practices" in the book, "Doing It Right,
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| located since 1950 in Brooklyn had just
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| | Realizing Your Company's Potential" that
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| opened a Manhattan outlet in Grand
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| | we published in 2003 and have recently
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| Central Terminal. While he was already
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| | made available on our web site at no
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| reaching out into their existing
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| | charge.Now, we're looking for another
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| geographical market Kevin had much bigger
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| | batch of business owners whose story to
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| plans to extend their market reach
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| | tell.Were going to be asking some of the
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| nationally if not internationally.Kevin
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| | same questions, two years later, in order
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| is the third generation of the family to
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| | to complete our research on the
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| be involved in the business. When
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| | adaptation of the Internet by traditional
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| ex-Brooklynites, some living as far away
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| | mainstream businesses. And there will be
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| as California, started calling Kevin and
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| | other questions designed to help us tell
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| asking him to mail them cheescakes, he
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| | the stories of Main Street companies
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| knew Junior's was ready for national
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| | developing strategies for continued
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| exposure.And they want to use technology
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| | success in the 21st Century.The new
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| to help them grow their bottom line by
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| | profiles will also be posted on our web
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| enhancing the customer service,
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| | site and some of them will be selected as
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| increasing productivity, reducing costs,
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| | part of the content in one of the two
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| and having at least a part of their
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| | books we have in process.Based on our
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| business operating 24 hours a day seven
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| | experience doing these interviews we've
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| days a week. He began by computerizing
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| | dramatically streamlined the process for
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| back office operations, and continues to
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| | this next round. The process is
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| champion state-of-the-art solutions for
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| | straightforward and will require very
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| the family business, ultimately putting
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| | little of the person being interviewed,
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| the company in cyberspace.Kevin believes
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| | beyond the time were on the phone
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| that the two most important functions of
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| | together.There is a page entitled Submit
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| the web site are to generate sales growth
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| | a Profile linked to every pay each of our
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| and to increase brand awareness. In that
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| | web site (top right). If you or someone
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| spirit, the new site focuses primarily on
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| | you know is interested in exploring the
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| e-commerce.Twelve different specialty
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| | idea of telling their story, I believe
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| cheescakes are offered, as well as gift
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| | you will find the information you need
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| certificates and collectibles. Users have
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| | there.Wayne Messick wants to interview
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| the capability of creating their own
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| | business owners positioning themselves
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| personal address book on the site, so
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| | for success in the 21st Century. To be
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| repeat orders and gift-giving can be
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| | interviewed visit And for cutting edge
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| handled in a mouse-click, and orders can
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| | leadership strategies for your business
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| be easily tracked from the site.Placing
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| | visit where you can also read the full
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| an order on their web site is as easy and
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| | story of Junior's CheeseCakes.
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