| The fierce competition amongst travel web sites is | | | | to perform 5 to 6 steps every time they want to |
| forcing this rapidly growing online market to find new | | | | know the price of just one travel package? |
| ways to gain a competitive edge. | | | | 5 or 6 steps sounds like a lot doesn't it? But here it is: |
| The newest tactic adopted by travel sites to boost | | | | Using pop-ups first requires the pop-up link to be |
| their online booking conversion rates is multi-currency | | | | located on the site, then clicked on. Then a 3rd party |
| displays. | | | | web site opens up (Oh yeh, with third party |
| Multi currency display systems allow travel sites to | | | | advertising on it!). Then the visitor needs to select |
| show all of their travel package prices in the web site | | | | their base currency; select their local currency; type |
| visitor's currency. | | | | in the amount and then finally click convert. |
| This allows visitors to instantly see product prices in a | | | | Sounds cumbersome doesn't it? |
| way that is meaningful to them - in their currency | | | | You may think it's a bit overstated to say that the |
| language. It's instantaneous, easy to use and meets | | | | pop-up converter causes lost sales. |
| visitors' needs at the exact time they need it. | | | | Though consider it this way. |
| Travel sites around the world from South America to | | | | How many prices do you think a hungry, weary, jet |
| Australia and everywhere in between are | | | | lagged traveler is going to convert before getting |
| experiencing increased conversion rates for online | | | | frustrated? |
| bookings as a result of adopting these multi-currency | | | | In today's world, forcing travelers through a 5 to 6 |
| display systems. | | | | click process to convert just one price will not only |
| The need for these systems has been driven by the | | | | frustrate them but ultimately cause lost sales. |
| increasing demands and expectations of net-savvy | | | | How much of their time do you think they will waste |
| travelers. | | | | calculating prices on a web site before thinking. |
| The needs of travelers are perhaps more demanding | | | | "forget it, it's all too hard, I'll go to that next travel |
| than for any other online industry. | | | | site that's listed in Google instead" |
| Travelers are often experienced net-users and | | | | Oops, there goes another lost booking, all because of |
| critically time poor. Couple that with the countless | | | | the pop-up! |
| number of travelers who use travel sites whilst in | | | | When travelers don't find the information they need |
| transit and you can add travel weary and perhaps 'a | | | | quickly, in the way they want to see it; these time |
| little less tolerant than usual' to this demographic's | | | | poor and travel weary warriors will simply pop-out to |
| description. | | | | the next competitor's site that does meet their |
| These travelers' characteristics make it even more | | | | needs by speaking in the customer's currency |
| crucial to convey meaningful pricing information | | | | language. |
| quickly and efficiently. | | | | In one of the most competitive online markets with |
| Travelers today want information that is personalised | | | | such extremely low profit margins, imagine what a |
| to them and they want it fast. | | | | difference those extra bookings would make to a |
| That is where the previous attempts at displaying | | | | travel sites bottom line! |
| prices have been proven to fail. | | | | Armed with this powerful insight all travel sites should |
| Travel sites quickly learned that displaying prices | | | | be looking for a better, more efficient way to show |
| solely in US dollars or only in the business' local | | | | multiple currencies on their site. A way that is |
| currency simply wasn't enough. | | | | completely seamless and gives visitors the exact |
| Everyday more and more travel sites are discovering | | | | information that they need when they need it. |
| that the pop-up currency converters of the 90s are | | | | Taking just minutes to install with only one line of |
| also failing as the net-savvy online travelers market is | | | | code needed, travel sites around the world are |
| no longer satisfied with that outdated attempt. | | | | gaining a competitive edge to win more online |
| Did you know that pop-up converters require visitors | | | | bookings by adopting multi-currency display systems. |