| Here is a seven pointer on how major players in | | | | technology to woo more and more customers. Hotels |
| world hotels industry are marketing to not only | | | | World over like the hotels in US, Europe, Asia, etc |
| attract customers but primarily retaining them. Cost | | | | are adopting latest technologies like Wi-Fi |
| of attracting new customer is much much higher than | | | | connectivity, biometrics, robots, teleconferencing, |
| that of retaining the old customer and make him the | | | | online hotel selection and personalization, Underwater |
| loyal customer. Apart from amenities and facilities | | | | hotels, floating hotels like islands, smart cards, so on |
| which all luxury hotels in the world equally provide, | | | | and so forth. These technologies are making the |
| there is a race to present customer something extra, | | | | visitor's stay more convenient and enable |
| that can really make the difference. | | | | personalized service and rooms. These smart rooms |
| Â | | | | which changes on the guest's demand are connected |
| Most successful strategies adopted by few of them | | | | through the data network with central server and |
| are as follows: | | | | act accordingly like dim lights, curtain open or close, |
| Â | | | | etc. |
| | | | Â |
| 1. We Care | | | | Encourage best resources: The hotels have started |
| 2. Special security for single women guest. | | | | identifying their best available resources and make |
| 3. Using technology. | | | | good use of them. Any hotel in the world can not |
| 4. Encourage best resources. | | | | afford to lose its most valuable employee who is able |
| 5. Green Hotels | | | | enough o create a level of comfort with the guests. |
| 6. Relationship Management | | | | This strategy is greatly successful in retaining the |
| 7. Internet Marketing | | | | guests. |
| Â | | | | Â |
| We Care: These days not only a plastic smile will | | | | Environmental Friendly Hotels: As society is getting |
| work for the hotels. Todays customer is very smart | | | | more concerned about the preservation of planet, |
| and he/she won't mind that smile until he/she doesn't | | | | hotels are also responding in a positive manner. They |
| get everything ready on time. The customers need | | | | have started using renewable and non renewable |
| everything in place from entry point of hotel to the | | | | energy sources in a more efficient manner. For ex, |
| toilet of his room, from car to the remote of TV and | | | | they water their golf course and lawns from flushed |
| AC of his room. Every customer is unique and he/she | | | | waters of washing machine, started using |
| must be treated in its own unique way. Some | | | | incandescent bulbs instead of fluorescent bulbs, using |
| customers don't like to see too much of the face of | | | | battery operated vehicles instead of petrol operated |
| the servants while others would like to chit chat with | | | | ones, etc. |
| them too. The marketers have to be very quick and | | | | Â |
| accurate in judging the customer's liking and disliking | | | | Relationship Management: World hotels maintain |
| to treat him that way and show Yes ! We Care. | | | | records of their guests like birthdays and wedding |
| Â | | | | anniversaries, etc and never forget to send them a |
| Security for Women Guest: As women are getting | | | | greeting, or sometimes a gift coupon or a free dinner |
| self independent they travel (43% of business | | | | or stay in the hotel. This has proved to be a great |
| travelers are women) alone more often than they | | | | step in retaining a guest. |
| used to be in the past for the business purpose or | | | | Â |
| just for a vacation. But, the security has always been | | | | Internet Marketing: Hotels are adopting the newest, |
| a major cause of worry for single women. Most | | | | widely spread and growing media to market their |
| luxury hotels have adopted state of the art security | | | | services. The websites help the guests to know |
| systems for the safety of these women guests. The | | | | about the hotels, its facilities and tariffs and allow the |
| security measures include: | | | | visitors to book the room. This has helped save time |
| Â | | | | and increase convenience of the customer and save |
| - Women only floors. | | | | hotel's money. |
| - Programmed key cards. | | | | Â |
| - Screens showing who is outside the room. | | | | So, all these prestigious luxury hotels of the world like |
| - Panic buttons at different points in the room. | | | | Hilton, Ritz Carlton, Taj, etc are adopting one or the |
| - Hotel Taxis to commute. | | | | other marketing strategy to win the race as this one |
| Â | | | | is the most competitive one. |
| Using Technology: Hotels are taking help of | | | | |